We now obtain information, interact with one another, and perform daily duties such as banking entirely online. With the internet getting used by more than half of the world’s people, it’s no surprise that the need for highly trained digital marketers is increasing. However, not all internet consumption is distributed evenly over the world. As per Internet World Stats, 94% of North Americans use the web regularly, compared to 43% of Africans. This pace of internet users has a significant influence on where digital marketers and marketing professionals’ talents get most required throughout the world. Digital marketers must concentrate efforts on the correct audience and the right item or service in a vocation that feeds on relationships.
Which countries have the most demand for digital marketing professionals?
So, which nations have an immense need for digital marketers internationally, and why is demand higher in some locations than in others?
Let’s discuss in detail about each country:
United Arab Emirates
The United Arab Emirates (UAE) is one of the primary sectors for digital firms, with a thriving tourist industry. The UAE’s objective is to integrate technology into everyday life, particularly in the tourist industry. Thirty percent of Middle Eastern decision-makers reported difficulty filling technology jobs, notably in big data, cloud, Artificial Intelligence, mobile technologies, machine learning, and enhanced security. Communication skills such as problem-solving and critical analysis will also be in need as businesses recognize the significance of balancing people and technology. With the UAE’s population expected to fall by much to 15% due to the pandemic, technological abilities will get highly prized.
According to a KPMG study, Canadian firms are having difficulty finding employees with technology literacy. It has gotten increasingly challenging due to the advancement of automation and technology during the Covid pandemic. According to the research, 70% of businesses have had difficulty keeping digital marketing expertise, owing to the obstacles brought on by the epidemic. With today’s technology, having an organization that can oversee your strategy is crucial, which is why 90% of firms have begun to spend on the training of new staff, while the other half are considering collaborating with agencies outside of the nation.
According to researchers in the United Kingdom, digital skills are critical to economic growth during the epidemic. Half of the UK companies are confident that school leavers and graduates lack the advanced digital skills required for success and 76% believe that lack of digital expertise will detrimentally impact their bottom line. With the rising digitalization industry, the United Kingdom demands digital skills in healthcare, entertainment, corporate branding, finance, artificial intelligence, and big data.
Many IT professionals in Ireland think that schools are failing to provide learners with technology literacy, resulting in a large number of graduates with limited digital expertise. Due to a lack of education or upskilling, half of the Irish adults lack fundamental digital abilities. This talent shortage is impeding Irish firms’ digital development and creativity. Indeed, the Bureau of Labor Statistics predicts that employment demand in the marketing business can increase by 10% by 2026. This increase is more than the national average across all occupations.
The United States, as one of the world’s most technologically powerful nations, is at the leading edge of digital transformation and creativity. American businesses must recruit marketers with digital abilities, both generalist and specialist, to stay up with technology changes. The need for marketers with talents such as paid social media has surged by 28.4%, SEO by 26.2%, and LinkedIn management by 25.7%. Boston is one of the best locations in the United States for digital marketing agencies, ranking first among the top 25 startup hotspots in the country, according to a survey by the United States Chamber of Commerce Foundation and startup incubator 1776. The location provides an excellent environment for enterprises and startups.
According to a new RMIT University analysis, 87 percent of employment in Australia now demand digital skills, and 156,000 more technology professionals are required to maintain up with digital change. Following the epidemic, one-third of Australian experts felt their work had altered, and one in four stated they lacked the necessary skills. This country has had a booming economy for numerous years due to its export business of fruits and vegetables to countries such as China, India, Japan, and South Korea. However, things are changing, and more digital professionals are now required to offer Australian goods on a worldwide platform.
According to an Amazon Web Services study, the number of people in India who require digital skills could need to expand nine-fold by 2025 to keep up with technological improvements and need. Because digitally trained individuals now account for just 12% of India’s workforce, the requirement to upskill is critical for working in a marketing capacity. According to the research “Unlocking APAC’s Digital Potential: Changing Digital Skill Needs and Policy Approaches,” the ordinary employee in India would need to gain new skill sets by 2025 to stay up with technological improvements. The following are some of the most in-demand talents in this country:
- E-commerce expert
- Strategy for Content
- Search Engine Marketing
- Analytics of Data
- Search Engine Optimization
With technological improvements and a dedication to a more digitized Philippines aimed at contributing $8 billion to the country’s economy, the demand for electronic skills is increasing. According to a LinkedIn study, the top five talents in need by Filipino organizations are data analysts, application development analysts, back-end programmers, full-stack designers, and sales development reps. Businesses are also searching for versatile, flexible, and enterprising employees. 73 million of the country’s residents are engaged on the internet and social media networks, accounting for 67% of the total population. As per The Data Report, there are also over 73 million social media users in the country.
We are all aware of the crucial role that digitization plays in modern society; the advent of digital marketing gets highly anticipated. Businesses, personalities, and governments all require this expertise. Digital marketing is currently shaping societal affairs.