How is a Digital Marketing Career in the U.K?

Digital marketing is advertising goods and services using various digital platforms such as the web and mobile devices. Push and pull marketing strategies are used, with customers getting targeted both directly and indirectly. You’ll be engaged in building an organization’s multi-channel communication strategy as a social media marketer and may work across numerous areas or specialize in a few, depending on the size and needs of your company. Career in Digital marketing is currently one of the most in-demand talents in the UK. With over 2 million individuals working in digital professions and more than £300 billion spent on digital advertising in 2019, it’s evident that this industry is here to stay.

Now let us look through the basics of a digital marketer job in the UK:


Graduate marketing programs and entry-level roles such as digital marketing assistant have an average pay range from £18,000 to £22,000. You may anticipate earning up to £30,000 as a more experienced digital officer or digital coordinator. In a more senior managerial position, this may grow to £40,000. Some digital marketing businesses and private enterprise firms provide incentives, medical insurance, and other compensation packages.

What to expect from career in digital marketing

The position is mostly office-based, with extensive communication by cellphone, mail, and video conferences. Traveling may be necessary, particularly in agency employment where customer appointments are a crucial element of the profession. Work from home and flexible work time may be possible. Skilled digital marketers who want to become autonomous consultants might pursue self-employment or freelancing. Because of the volatile and fast-paced dynamics of the digital marketing industry, the work is both challenging and lucrative.

Working hours

Employment hours are usually 37 to 40 hours per week, with durations increasing during sizable advertising campaigns and team projects. There is a part-time job available. Short-term agreements are also attainable, usually through staffing agencies.


This field is available to all grads, but the following topics may be beneficial: promotion, media, and public relations, technology, and commerce, creative development, e-business, journalism, and advertising. A 2:1 degree is mandatory for the majority of advertising graduate training courses. Because competitiveness is frequently fierce, you’ll need to be geographically adaptable. Because of the firm’s competitive spirit, admittance into graduate marketing employment with an HND or foundational degree is rarely possible unless you have considerable, relevant experience. You may have to show a genuine interest in digital marketing by demonstrating a positive interpersonal internet presence, like a blog, webpage, or contacts, and interactions on multiple social media platforms if you don’t have a relevant undergraduate degree. Master’s credentials in digital marketing got provided by a growing percentage of UK institutions and are beneficial for broadening your skills and knowledge, especially if you have a non-related undergraduate degree.


  • Excellent verbal communication skills are essential for conveying ideas to coworkers and clients.
  • Good written communication abilities for delivering high-quality material with precision and attention to detail
  • The capacity to operate alone and freely
  • Needed to effectively manage and work on different tasks
  • The ability to collaborate as part of a team
  • Organizational talent and the ability to provide a large amount of high-quality work
  • Creative skills for generating fresh and unique ideas
  • The capacity to operate well under duress and fulfill deadlines
  • Analytical and networking abilities
  • Familiarity with existing and developing social media networks
  • Outstanding IT abilities

Work experience

You can apply to big recruiters for undergrad advertising positions and internships. However, these are very competitive, so do your homework and be comprehensive with your approach. Another alternative is to apply for career in digital marketing apprenticeship to get the necessary training for this profession. Try contacting firms’ marketing teams, digital advertising companies, and nonprofits to inquire about work experience possibilities. Having a digital presence and profile, as well as a solid CV that highlights your experience, is particularly beneficial because it indicates your awareness and interest in digital.


In conclusion, pursuing digital marketing in the UK is unquestionably worthwhile since the sector has continued to expand and develop at an alarming rate. There are many options accessible to students who are ready to invest in their education and many high-paying careers for those who successfully finish their studies.