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Advanced Digital Marketing Overview
Digital Marketing involves a wide array of topics that hold utmost importance in creating and maintaining a brand’s image. These various channels include Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics. MindCypress Certified Advanced Digital Marketing course (MCADM) has been planned by doing a ton of examination and keeping worldwide guidelines of substance improvement and licensed course schedule.
This Advanced Digital Marketing Course has been exclusively designed by Subject Matter Experts and competent developers in the respective field.
Course Curriculum
- Overview of digital marketing
- Understanding the digital marketing
- landscape Key concepts and terminology
- Setting goals and objectives
- Introduction to search engine optimization (SEO)
- On-page optimization techniques
- Off-page optimization techniques
- Technical SEO fundamentals
- Introduction to search engine marketing (SEM)
- Google Ads and Bing Ads
- Keyword research and selection
- Ad creation and optimization
- Ad extensions and ad formats
- Bid strategies and budget management
- Quality score and ad rank
- Conversion tracking and performance measurement
- Introduction to social media marketing
- Facebook marketing strategies and best practices
- Instagram marketing strategies and best practices
- LinkedIn marketing strategies and best practices
- Twitter marketing strategies and best practices
- Social media advertising options and targeting
- Social media analytics and tracking
- Introduction to Facebook Ads
- Creating effective Facebook ad campaigns
- Facebook ad targeting options
- Ad formats and creative best practices for Facebook
- Facebook Pixel and conversion tracking
- Facebook Ads Manager and campaign management
- Instagram advertising strategies and best practices
- LinkedIn advertising options and targeting
- Creating LinkedIn ad campaigns
- LinkedIn ad formats and optimization techniques
- Social media advertising analytics and tracking
- Introduction to email marketing
- Building an email list and segmentation
- Creating effective email campaigns
- Email automation and autoresponders
- Email marketing best practices and compliance
- Email analytics and tracking
- Introduction to web analytics
- Implementing Google Analytics
- Key metrics and reporting
- Analyzing website traffic and user behavior
- Conversion rate optimization (CRO) techniques
- A/B testing and landing page optimization
- Advanced keyword research and analysis
- Technical SEO optimization
- Local SEO strategies
- Mobile optimization and AMP
- Voice search optimization
- SEO for e-commerce websites
- SEO tools and industry trends
- Advanced SEM strategies and tactics
- Remarketing and display advertising
- Google Shopping campaigns
- Video advertising with Google Ads
- AdWords scripts and automation
- Advanced bidding strategies
- Creating a digital marketing strategy
- Budgeting and resource allocation
- Performance tracking and reporting
- Emerging trends in digital marketing
- Future of digital marketing and industry insights
- Course recap and final assessment
- Introduction to web analytics
- Implementing Google Analytics
- Key metrics and reporting
- Analyzing website traffic and user behavior
- Conversion rate optimization (CRO) techniques
- A/B testing and landing page optimization
Valued Industry Leaders We Have Trained For
Certificate of Achievement
Frequently Asked Questions
No, but will be an added advantage in your resume. However, our faculties will not just help you with digital marketing topics but with the basic requirements for your career.
MindCypress provides an online certificate that can be accessed and used worldwide. This certificate holds no validity. Hence, can be used lifelong as per requirement.
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