5 Reasons to Select Digital Marketing as a Career
Businesses are quickly refocusing their attention on online platforms in the current digital era. It makes digital marketing one of the most in-dem...
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Course Overview:
To increase the reach of a brand and expand the customer-base, firms all over the world look for marketers who can formulate and apply effective digital marketing plans and activities.
An Advanced Digital Marketing course is a comprehensive curriculum designed to equip individuals with cutting-edge strategies and techniques to lead digital marketing initiatives with AI-integration, drive significant ROI, and stay ahead of the curve in an ever-evolving digital landscape.
Prerequisites:
Basic knowledge of marketing and anyone with an inclination towards the marketing field and AI can enroll for the course.
Training Outcomes:
- Keep your email messages in front of your consumers and away from spam filters.
- Get acquainted with the knowledge of Analytics tools and gain certifications from Google, Facebook, Linked, Hubspot
- SEO oriented approach to increase your reach in the market.
- Gain expertise in over 40 tools with hands-on practice.
- Utilize simulations to oversee campaigns that provide real-time feedback.
- Your advertising will get optimized for optimal return on investment (ROI).
- Personalize your messages by segmenting audiences across social channels.
Targeted Audience:
- Entrepreneurs
- Brand Managers
- Advertising Specialists
- Marketers looking for more ROI
- SEO, SMM, PPC,CPC domain knowledge gainers
- Online Marketing Specialists
- Digital Marketing Students & Professionals
Course Curriculum
- Introduction to search engine optimization (SEO)
- On-page optimization techniques
- Off-page optimization techniques
- Technical SEO fundamentals
- Using AI tools and SEM Rush for Advanced SEO
- Schema Markups
- Tools: SEMrush, Moz Pro for AI-powered SEO analytics
- Introduction to search engine marketing (SEM)
- Google Ads
- Keyword research and selection
- Ad creation and optimization
- Ad extensions and ad formats
- Bid strategies and budget management
- Quality score and ad rank
- Conversion tracking and performance measurement
- Performance Max Campaigns
- Data Analytics
- Introduction to social media marketing
- Facebook marketing strategies and best practices
- Instagram marketing strategies and best practices
- LinkedIn marketing strategies and best practices
- Twitter marketing strategies and best practices
- Social media advertising options and targeting
- Social media analytics and tracking
- Tools: Buffer Analyze, BuzzSumo for content analysis and strategy.
- Strategies for leveraging AI in content personalization and analytics.
- Leveraging AI for Content Planning, Curation and Creation
- Introduction to email marketing
- Building an email list and segmentation
- Creating effective email campaigns
- Email automation and autoresponders
- Email marketing best practices and compliance
- Email analytics and tracking
- Tools: Persado for language optimization, Mailchimp for automated campaigns
- Techniques for automating and personalizing email marketing
- Using Instantly.ai for personalized B2B campaigns
- Introduction to Facebook Ads
- Creating effective Facebook ad campaigns
- Facebook ad targeting options
- Ad formats and creative best practices for Facebook
- Facebook Pixel and conversion tracking
- Facebook Ads Manager and campaign management
- Instagram advertising strategies and best practices
- LinkedIn advertising options and targeting
- Creating LinkedIn ad campaigns
- LinkedIn ad formats and optimization techniques
- Social media advertising analytics and tracking
- Introduction to inbound marketing
- Creating buyer personas
- Developing a content marketing funnel
- Lead generation strategies
- Lead nurturing and conversion optimization
- Customer retention and advocacy
- Tools: Marketo, HubSpot for AI-based marketing automation
- Integrating AI into customer journey mapping and lead scoring
- Introduction to web analytics
- Implementing Google Analytics
- Key metrics and reporting
- Analyzing website traffic and user behavior
- Conversion rate optimization (CRO) techniques
- A/B testing and landing page optimization
- Advanced keyword research and analysis
- Technical SEO optimization
- Local SEO strategies
- Mobile optimization and AMP
- Voice search optimization
- SEO for e-commerce websites
- SEO tools and industry trends
- Advanced SEM strategies and tactics
- Remarketing and display advertising
- Google Shopping campaigns
- Video advertising with Google Ads
- AdWords scripts and automation
- Advanced bidding strategies
- Creative marketing content generation using OpenAI's GPT-3
- Data analysis & visualization by leveraging GPT-3 in conjunction with tools like
Power BI for insightful data interpretations - Utilizing GPT-3 for gathering and synthesizing market research data
- Applying GPT-3 for optimizing marketing strategies and A/B testing
- Tools: OpenAI's GPT-3, Microsoft Power BI, Ahrefs for research.
- Emphasis on practical applications of GPT-3 in various marketing facets.
Valued Industry Leaders We Have Trained For
Certificate of Achievement
Frequently Asked Questions
No, but will be an added advantage in your resume. However, our faculties will not just help you with digital marketing topics but with the basic requirements for your career.
MindCypress provides an online certificate that can be accessed and used worldwide. This certificate holds no validity. Hence, can be used lifelong as per requirement.
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